Somany Ceramics takes the Zameen se Judey campaign to the next level and releases a multilingual Brand Anthem for a deeper connection with the audience

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The anthem was launched at their 50th anniversary grand celebrations in Goa with Indian Idol winners Pawandeep Rajan, Arunita Kanjilal & Shanmukha Priya.”

New Delhi July 29: Somany Ceramics Limited, an internationally acclaimed organization specializing in ceramic tiles and allied products, is known to be a leader in design and innovation. Underlining its endeavour to provide exciting experiences, the tile major has introduced SOMANY Brand Anthem ‘Zameen Se Judey Hum’– which has been sung and performed by Indian Idol winners PawandeepRajan, Arunita Kanjilal & Shanmukha Priya”.

The SOMANY brand anthem is an extension of the SOMANY value proposition as a Tile manufacturer of the future, which draws inspiration from its rich brand legacy of over 50 years. The song is inspired by the brand’s ethos of its customers’ Zameen se Judey.

The ‘Anthem’ is being launched digitally across Facebook, YouTube and Instagram. The combined marketing approach designed for the anthem leaves no stone unturned by targeting PAN India’s audience via Social media platforms.

The ‘Anthem’ has been developed with the company’s advertising agency Law &

Kenneth Saatchi & Saatchi (LKSS).

Social media handles:

Facebook Link (3min):- https://fb.watch/eg_lXUXsl5/

Instagram(3min):- https://www.instagram.com/tv/CfnubjJDVpf/?utm_source=ig_web_copy_link

youtube(3min):- https://youtu.be/YewNjXZKRSw

About Somany Ceramics Limited:

Somany Ceramics Limited (SCL) is one of India’s leading players in the ceramic industry. The company is a complete solution provider of décor solutions with the widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitary ware and Bath Fittings. It is India’s largest manufacturer and marketer of tiles through its pan-India presence and also exports its products to more than 55 countries across six continents. The company has access to a capacity of about 75 million square meters per annum of tiles through 2 own plants, seven subsidiary/ associate plants and outsourcing tie-ups.

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