Introducing Chikankari 2.0: The Fresh Take of House of Kari on a Classic Craft
New Delhi (India), February 3: House Of Kari is a homegrown label that is dedicated to preserving and elevating the age-old craft of chikankari. This traditional form of hand embroidery, which originated in Lucknow, India during the Mughal Era, gained popularity during the 18th century during the reign of Nawab Asaf-ud-Daula. It is known for its delicate and intricate designs, which are created using white thread on cotton fabrics. The craft was traditionally done by the women of the households and passed down from generation to generation. It was also supported by the royal courts and was considered a symbol of class and elegance. Today, it is still a popular craft in Lucknow and is also found in other parts of India.
House Of Kari is a fast fashion brand dedicated to preserving this traditional craft and elevating it to new heights by creating chikankari products with a modern edge at affordable pricing. The brand’s focus is on promoting the work of local women artisans, who are responsible for the entire manufacturing process, from material procurement to hand embroidery. This ensures that the products are of the highest quality and truly represent the brand’s commitment to preserving traditional crafts and being very reasonable.
If you’re looking for affordable women’s ethnic wear with a twist, House Of Kari is the right place for you! The brand offers a wide range of chikankari products that are perfect for any occasion. From simple and elegant kurtis to luxurious kaftans, House Of Kari has something for everyone. The chikankari is available in various colours like white with black, lavender with white, silk cherry red and many more.
One of the brand’s most popular products is Long Kurti, Short Kurti & Modal Set with delicate chikankari work. This timeless fast fashion trend is perfect for all age groups and can be styled in a variety of ways. The best part about this ensemble is that it is extremely versatile and can be created in a variety of designs and styles. Another must-have for any wardrobe is a pair of chikankari pants. These pants are not only stylish but also comfortable and appropriate for the workplace. The relaxed trousers, garara pants, and embroidered pants in white and multicolours with intricate single-thread, double-thread and triple-thread work and exquisite designs are ideal for any occasion.
House Of Kari also offers a wide range of other products including chikankari kimonos, kaftans, and co-ord sets. These products are made from premium soft poly silk and are hand-embroidered by the brand’s skilled artisans. They are perfect for the beach, work, or leisure travel and can be accessorized with funky jewelry to complete the look.
The founders Rachit Khanna & Sahil Jolly vision is to promote Indian Karigars & use their work to create a fast fashion brand catering to masses across the globe. They want to revolutionize the chikankari style by bringing together the finest artisans who have received delightful appreciation from the aware and conscious over the years and taking chikankari to new heights, and more towards providing contemporary fashion in a modern way! If you are looking to update your wardrobe with the goodness of rich fabric and impressive patterns, House Of Kari is the perfect destination for you!
For more please visit Instagram.com/houseofkari.in
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